Virtual Marketing: The Perfect Virtual Elevator Pitch

Welcome to this edition of Community Matters podcast, where we discuss issues important to managing and governing condos, cooperatives and homeowner associations.

Today’s episode is part two in a mini-series of episodes focused on our business partner members and how they are marketing themselves in the new, virtual world we’ve all existed in since the onset of the coronavirus pandemic. We’ll be talking with various business partner members about best practices for marketing in a virtual world, how to make the best of virtual events and how to make connections and new contacts without the in-person networking events that we were so dependent on in the time known as BC – before covid. These are important questions to think about since we are a relationship driven industry. The natural challenges of meeting new people is exacerbated by the challenges of 2020. So today’s focus is on creating an effective virtual elevator pitch.

This episode features two special guests – Sean McCabe, with Servpro of Upper Bucks, is the chair of the CAI Business Partners Council, and David Velasco is with Lifetime Tool & Building Products and is a member of the Business Partners Council.

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